There are many sites online that allows you to consult and add opinions about business. But the reviews on Google dominates more than 60% and are trusted by millions of people trying to choose the best business. The reason is simple, when you … [Read more...] about Get more reviews on Google (three tips to achieve it)
A vector logo is a basic and overriding element of your brand. That’s why is important to understand what is it and why is so important. Vector logos are files in bi-dimensional graphics format with information of coordinates and math … [Read more...] about What is a Vector Logo?
As you may know, Google is the king of the internet, this means that if you want your site to have a better position in the search engines, you must participate and follow its rules. Google’s main goal is to provide relevant, accurate and … [Read more...] about Do you want Google to see your website?
Graphic designers have some criteria to evaluate the quality of a logo, that is, the characteristics that make a logo stand out as a great logo. Some of these criteria are the result of a large consensus among design professionals. So I prepared the … [Read more...] about What makes your logo a great logo
Starting your own business is exciting and frightening at the same time. You will have to invest time and money in your project in order to achieve your dream. One of the important elements of your business is its image and presentation to your … [Read more...] about What design services you will need to start your business.
Knowing how to influence people opens the doors to new opportunities and helps to generate better sales. Not everybody has the natural talents to generate an influence on others, so I believe that the following principles can assist you to take solid … [Read more...] about Six Principles of Influence
With so much information and your competence seeking to attract the attention of your same audience, it becomes more and more important to improve the way you attract the people you want as clients. A graphic designer can help you to attract the … [Read more...] about Twelve tips to attract the visual attention of your audience.
In previous posts, I have been insistent that the main objective of visual design is communication. However, there are two routes that can be taken for your business depending on what you want to achieve, you can persuade and you can inform. For … [Read more...] about Persuasive design vs. information design for your business
Either you have your own company with several employees, or your business is only you, even if you are hired by a company, in any of these cases you have a personal brand. You have a prestige, people know how you are, your characteristics and the … [Read more...] about Betting on Personal Brand
It might be useful for you to know if your business’s graphic image is having a good performance. I want to show you one route to analyze the design and visual communication of your company. This way you can have better elements to evaluate how … [Read more...] about Analyze your company’s visual communication
On this occasion, I want to write about this subject that has been around for quite some time. Before continuing, I have to clarify that I will not talk about those greedy and unfriendly people that seem not to care about anyone else than … [Read more...] about The Selfish Customer
If you have a small business and no management education, you've probably been taking empiric management. In this case, you may like to have some basic management theory. On this occasion, I want to take up the subject of the Management … [Read more...] about Notes on the Management Process
The color is a vital characteristic of our vision, and in my activity as a graphic designer colors are one of the most important resources for communicating environments, emotions, concepts, and ideas. Rather than talking about the meanings and … [Read more...] about This is how we see the colors
Edward De Bono introduced in 1985 this system in his book of the same name. The principle of this system is this, the brain thinks in different ways, can be critical, positive, emotional, rational, creative, etc. De Bono identifies these ways of … [Read more...] about The Six Thinking Hats
The Mind Maps are diagrams, drawing with hierarchies, created from a central idea or concept. At the center of a paper sheet or blackboard, you write the concept or problem with which you want to work, then you start breaking down the idea with … [Read more...] about Mind Maps
This is a classic system for generating ideas, you can work with it individually or in groups. You have to write on a paper or also on a blackboard everything that goes out of your mind with regarding the topic or problem that is being … [Read more...] about Brainstorming