With so much information and your competence seeking to attract the attention of your same audience, it becomes more and more important to improve the way you attract the people you want as clients.
A graphic designer can help you to attract the attention of your audience with visual resources.
Statistically, the sense of sight is the largest source of information from outside for the brain. There is no scientific consensus on what percentage of the brain is used for our vision, but what is known is that more neurons are related to the sense of sight than to the other senses.
There are many possibilities, and they are limited only by the imagination (and also by the laws and regulations that apply).
In this article, I have condensed the following twelve visual or graphics resources that may help you to improve how to attract your future clients.
I hope you'll find these tips useful and that you can apply in your business.
1. Identify and meet your audience.
This is a basic step to improve our chances of success. The better you can understand who and why is your customer, the better bases you will have to attract the attention of those who need you.
Demographic data such as age, gender, socioeconomic level, etc. are useful, however, it is more important to know their habits, their interests, their fears. In short, everything that allows you to know how to generate their interest in your what you offer.
2. Give real and useful information.
This's why it's important to know your audience. You will not be able to attract attention effectively if the message you want to deliver is not relevant to them.
Find the benefit that your public and customers are looking for. I mention this because there are still several entrepreneurs who want to attract their audience by showing their facilities or their machinery when all they want to know is what you can benefit them.
Of course, you can show off your company and your achievements, however, use it for convincing or closing, not necessarily to attract them.
3. The brain can only pay conscious attention to only one thing.
Our brain is wonderful and amazing, it can do multiple things at once, however it can only take conscious attention to one thing at the same time (Except for my wife, she can pay attention to the color of my socks while combing my daughter and at the same time she speaks on the phone XD).
This is selective attention, our mind can only pay attention to one thing at a time, even for a very short time. So your message should be clear and quick to understand. When the brain has a load of several messages at the same time it is harder to attract their attention.
This topic brings me to the next point:
4. Search for simplicity and cleanliness of the message.
The brain is easily distracted and the best you can do is to be simple and clear in your message.
When you do not have the ability to synthesize images, you can easily fall into the saturation of information, IE images filled with elements that do not contribute much to the quality of communication.
When a design is excessively loaded with images and elements, you are causing the attention to be drawn and it is very likely that the message does not reach your audience with the force you want.
Your brain seeks to save energy and if he believes that the effort is greater than the benefit, he simply disconnects and looks for another point of interest.
5. Use color with good judgment.
Color is a powerful tool to attract your audience. But as in the previous point, the improper use of it can harm your message causing either saturation or simply the non-attraction of your audience.
Much is said about colors such as red and yellow to attract the gaze, but this is not recommended on all occasions. It also depends a lot on the context and the environment or feeling you want to achieve. For example, if your product is ice cream and frozen popsicles, it may not be the best idea to use predominantly warm colors. But as I mentioned it also depends on each case of what you want to achieve.
Understanding the theory and psychology of color help you to find contrasts and harmonies that support your message and are attractive to your audience.
6. Do not ignore the light.
It is not the same as the color but it is fully related. Lighted areas and shadow areas, both can help you to attract attention and direct the eyes to the point of interest you want.
Graphically it is also possible to give perceptions of light and darkness that work very well to generate the attention that you're looking for.
7. The position matters.
The position of your message is another element to take care of. It is usual to think that placing a logo, image or message to the center is the best way to be seen. This is often the case, but it also depends on the context in which you are and the sensation you want to give.
In each case, other possibilities can be proposed as effective or more to attract the audience. There are other theories such as the rule of thirds and the golden ratio to achieve a harmonic composition at the time of attracting attention. You can also play with the empty spaces as support and to direct glances.
8. The movement attracts the brain.
Who has not seen those guys who are on the edge of the road moving an ad and even juggling with it? It is almost impossible not to see them, and they attract a lot of attention.
But not only the real movement is effective, also the sensation of movement in an image can attract the attention of the people.
You also have to be cautious nor should we abuse it. Just as it can bring attention, it can distract and move your audience away from your message.
9. The eyes attract a lot of attention.
The human brain is very quick to find the eyes and identify their expressions and their look.
If you are using eyes or faces, use them in your favor. Use expressive eyes and direct glances either towards your audience or towards the most important element you want to highlight.
There are studies with advertising in which the same ad is shown to several people, but the only difference is the direction of the eyes. Which one do you think works best to attract the public's attention to the product?
10. Use metaphors.
You can find great examples of the use of this structure in the literature.
Maybe you did not know, or maybe yes, but in the world of images is also widely used this resource and very successfully to express messages in a more aesthetic and pleasing way, as a consequence attractive.
Metaphors use analogies, replace elements that have some similarity and express the same idea, but to understand the message of a metaphor you have to use the imagination and generate the image in your mind.
It does not give you the message literally, but it is effective because it generates more memory because your brain had to process it first.
11. Be different.
This tip sounds cliché, but it can still help to attract the attention of your audience.
I'm not saying that you have to be a radical, but you have to have some detail that distinguishes you, that makes people differentiate you and remind you.
It can be a color, a piece of the outfit, a character, a logo and a long list of possibilities that you can identify for yourself and your business.
You can also do weird things to surprise positively, something that other business would not do normally.
12. Observe, analyze and improve.
Not that it is precisely a way to attract attention, but it is something that should be done in the design and it does not always happen.
Designing for a specific audience is still not an exact science, every piece of graphic, visual or communication design is perfectible and it is always a good practice to observe what has been done, analyze the results and improve what you have to improve.
Making small changes helps to attract once again to those people who already knew you but have assimilated your presence and therefore do not notice you.
Remember that whatever you use to attract the attention of your audience, you have to generate a positive and pleasant reaction. It is useless to attract attention to only drive them away.
I would like to know your comments, or if you want to contribute with something that is not in this post, you can comment below on this page. Also, if at any time you need help with visual communication in your business, do not hesitate to contact me.
When the time comes when you need a designer, send me a message. I will be glad to assist.