If you have a business and only use Google for your online searches, you are missing out valuable opportunities to improve and grow.
This list is my own selection based on what I know and use, that is, they are not all the tools available that this technological colossus makes available to us. But they are enough to a good start.
I know this is obvious, but I have to say it too. One advantage of working with the Google tools is that everything works under the same system, they communicate easily with each other and you only need an account to access all these services, so you do not need to open an account here and there.
Gmail is one of the most popular webmail services in the world. It allows you to organize your mail by tags, automate certain actions, filter emails and has a magnificent antispam system. You also have an option to work offline. Well, maybe you have not used it in case you've been off this planet for over a decade.
It is one of those tools in which it is advisable to delve into its configuration to get the most out of it.
Also, if you already use another mail service or several different accounts; You can configure Gmail to see them all in one place.
Also, the payment service allows you to use your own domain (email@example.com), you know to see professional and not only with an email "firstname.lastname@example.org"
Finally, if you use the Chrome browser, you can add extensions that allow you to add more specific and suitable features for each one.
This is one of my favorites. Before, I was a user of Evernote and Wunderlist to organize my notes and lists. On one side, I use to do my notes, ideas and information to remember, etc and on the other side, I had my to-do lists both personal and work.
Once I met Google Keep, I started using it more and more until it became my favorite tool to organize my information. It is powerful and simple at the same time, you learn to use it very fast.
You can create notes and lists of whatever you want, typed, handwritten, audios, attach videos, drawings and tag them.
And of course, you can access your notes almost from any device, either computer, tablet or phone, which makes it very suitable, at least for me.
I am not an expert in Excel or Word, but I think I am a more advanced user than the average. That's why I dare to say based on my experience and comments from people I respect their opinion that the Google Suite is much more than enough for 80% of users of Microsoft Office.
And if you are concerned about compatibility with the latter, you should know that you can open, edit and save in Word and Excel formats.
Several people can co-create the same document. Your team members can collaborate creating and modifying the documents in real time and you can see who edited it and what part edited.
The Suite works around Google Drive, here is where the files are stored and you can use it as the starting point to create your documents.
It is one of those simple, useful and powerful tools that lets you know what people is looking for on the internet.
It allows you to know the search trends and you can filter them by topic, time period and geographical location.
Just as an example, if you were selling cakes, you would like to know what is people looking for? are they looking more for strawberry? or chocolate or pecan cakes? what months are more requested the cupcakes? Now you can see the possibilities, don't hesitate to use this tool for your business.
Drive is the Google's file storage service. It is similar to others like Dropbox, Box, OneDrive, etc. But if you want to use the Google Suite, you will find it especially helpful that everything is centralized on this point.
The free version has 15 GB of storage (more than the other services mentioned before). It is true that this space is shared with the other services such as Gmail, Docs, Sheets, and Photos, but I have been using these apps for several years and I have not passed more than half of this amount.
It is an excellent choice if you need to store and share files with your team members, clients or suppliers.
For many Google Calendar is a great application. Personally, I would say that if it were an individual application, I mean, isolated from the Google environment, it would be an agenda more as many others.
However, what makes it truly useful is integration with the other tools. You can share events with your contacts and have your information within reach of a click. It's integrated with Google Maps to suggest the best route and time to get to your appointments. Log events from information in your Gmail. It is full of hidden features.
For many, it's just a section in Gmail, but Google Contacts can be your total address book. And the same than Calendar, Contacts has its strength in the integration with the other Google tools. From Maps to know the location of your contacts, to Google Suite to share and work collaboratively and in real time with them.
And all information is available on your computer as on your phone or any other mobile device with internet.
The main use that is given to this service is to have the photos of the family in the cloud and share them with anyone (besides of making some cuteness like collages and movies of your photos).
But for your business, let's just take one example. If you need to take pictures of fieldwork, or to show the order's progress to your customer, you would usually take the photos on your phone and send them either by a message or by email. But this service automatically uploads your pictures to the cloud and from there you can sort and share and find.
As long as your photos are smaller than 16 megapixels (good enough if you do not want to print them larger than 20 inches) you can store an unlimited number of images and have them there ready whenever you need them in the future.
I particularly like its intelligent search that allows you to find by faces, objects, places, colors, etc.
And of course, you can use any of your photos to easily add them to any document, contact or email.
Keyword Planner is a product that is integrated with AdWords, and although the latter is a payment service, you can use Keyword Planner for free (but you need to activate your account). It provides you with the resources to plan your Google Ads campaign.
It gives you an invaluable level of information that you could well give it use of a quick market survey. You get information on the search volumes of the terms that you want.
Do you want to know how many people are looking for your services? what other words or phrases related to your business are they looking for? Are they looking directly on Google, or on Maps, or on Youtube?
You can also discard terms that you are not interested in. If you offer installation services for wood floors, you will not be interested to know if they are looking for ceramic floors. You can also make comparisons between periods of time. It's like a hyper-vitamined Google Trends. You just have to dedicate time and imagination to get the information you need.
To explain what Analytics is to anyone who does not know about this topic, I will explain it as follows. Imagine that your website is a supermarket, I mean a physical store. With Analytics you can know how many people entered to your site, where they came from, what they saw, how long they were in a section. And more, much more.
Analytics keeps track of and reports traffic of your website. Their use is based on goals and you can establish them based on sales, lead generation, visits and conversions (users who interacted with your page, whether they contacted, bought or subscribed)
Those who know about the subject, know that it is much more complete and complex than this little explanation. But here I leave you this seed of information.
Indispensable to visit this tool frequently if online positioning is important for your business. This is a "must use" site to see and analyze how Google sees your website and then make the necessary changes in order to improve your search positioning.
Google Search Console requires more than just basic knowledge, but you can take the first step and do what maybe your competitors are not doing to appear in searches.It is not so easy to achieve, but it is possible with time and dedication.
It is not so easy to achieve, but it is possible with time and dedication.
I find this tool useful mainly if you are self-employed or own a small business.
Basically, you can have a new free number that is forwarded to your cell phone.
It is interesting because you can separate and control the calls and text messages that are for your business than the personal ones. Each with its own phone number and its own voicemail.
If you can not answer a call, it can notify you through an email with a transcribed messages from the voicemail.
Also, has an advantage that may appeal to some, you may call directly from your computer.
If you have one or several physical stores, this tool is for you. With Google My Business you control the information of your business in Google Search and Google Maps, thus, make easier to your public to find you and to know about you. They can see your hours, exact location, the reviews from your customers.
You can add photos of your products and store. For mobile searches, you can add a button so they can call you directly from the map and gives them the option to navigate with the GPS directly to your location.
Now, I want to encourage you to do your task. If you didn't know some of these tools, try them, see how they can benefit your business. Take some time to learn and explore its configurations to best suit to your needs.
As I said at the beginning, these are not all the tools that this internet giant has. If you know others and you want to share them, everyone would love to know how do you use it for your business. Participate by leaving your comment below these lines of text.
Also, if you want me to write more deeply about any of them or if you want a tutorial, also leave your message.
As always, I hope this collection has been useful. Contact me directly if you need the design of your logo, advertising or website I will be happy to accompany you in your entrepreneurship.