Starting your own business is exciting and frightening at the same time. You will have to invest time and money in your project in order to achieve your dream.
One of the important elements of your business is its image and presentation to your future clients. I want to give you an overview of the design needs you will have when starting your adventure.
Of course, everything will depend on the individual needs of each entrepreneurship, but if you have any questions, you can contact me about your particular case.
Once you have the name of your business, the clearest thing is that you'll need a logo for the baby that is being born.
You have to start with an identifier that shows to the public that you exist and that reflects the personality of your business.
I am sure that you want to reflect professionalism and quality. A designer can help you, in case you still do not have it clear, to identify your buyer persona and how to approach them.
The graphic designer can assist you to find those elements of your business that makes you unique and represent an asset to your audience.
A few years ago this was a luxury for small businesses, but now it is a must. No matter how small your business is, you have to have your own space online.
Your website will be one of your best platforms to get your offer be known. And consequently, it can be a great sales tool.
But your competitors are also thinking the same thing and it's not about being on the Internet just for being there. Thanks to Google and other search engines, your competitors are no longer in the same area, maybe even nor in the same city or country.
Your visitors will not be interested in you without first visiting other options. A static and unchanged page will not be so useful to get the interest of your audience. Your website has to be dynamic, just like your business. It must change constantly and be updated so that they find new value information constantly.
Your Business Cards
Still, very used in personal and direct relationships, although not always well-used.
I do not know anyone that keep them anymore. The most common thing is to throw them away and if there is an interest, they will save the data in their phone and throw away the paper to forget it.
Unfortunately, I still see many businesses with templates designed cards, which are common to see and are not part of a visual identity of the business. In the same way, with designs full of images and text that do not reflect the professionalism that it should and are not clear in their information.
You must give your contacts a memorable card and maybe they would want to keep it and thus increase the chances of doing business with you.
In addition to your physical card, you can have the digital version, a vCard that you can create and keep in your phone, and share it with whoever you want.
That will also give you the pretext to ask them their contact information to send them your vCard.
In a digital world, it is less common to have printed customized letterheads, envelopes, notes, etc.
But a designer can help you create digital letterheads that you can apply in your Word or PDF documents to maintain the uniformity of your visual identity.
To do this you must have your logo in different formats with which you can use in different situations, since it will not be the same format of your logo for a letterhead in a word processor that the one used for a printed brochure or for the sign on the facade of your store.
When you start your business, you should also think about your advertising needs. Here the possibilities are very broad and variable from business to business.
While some may need a brochure or poster, others as the case of restaurants may require menus.
Another possibility is to consider the design of ads for magazines or newspapers, which despite the Internet, they still have influence.
On the other hand, social media such as Facebook, Twitter, Instagram, Pinterest, among others, are primarily visual. It is advisable to have certain visual guidelines to standardize and differentiate your presence.
There are several reasons why hiring a graphic designer is beneficial in your project. It is like placing some bricks more in the construction of the success of your company.
I encourage you to analyze your needs in whatever the stage of your project is and I would like to know your comments. You can contact me directly, leave a comment below this post or visit my social networks.
Have a good day.
When the time comes when you need a designer, send me a message. I will be glad to assist.