Either you have your own company with several employees, or your business is only you, even if you are hired by a company, in any of these cases you have a personal brand.
You have a prestige, people know how you are, your characteristics and the value you have for them. You are the owner of your personal brand and if you were not aware of it, it would be good to start managing it because if you do it well, it will help you a lot in your business or work.
If you still do not have a clear idea of what is this about and what to do about it, I encourage you to continue reading. I will try to explain it in the best way I can so you can take the first steps to build your personal brand.
What is this that everyone calls "Personal Brand"?
Your personal brand is what others think and talk about you when you are not present.
It is possible that your customers acquire your services or products because of how you are. And it is very likely that you will acquire products or services of a company because of how is the persons you are in contact with.
Perhaps this position is very obvious, especially when it comes to a small company, but it also happens at the level of large companies. Bill Gates, Elon Musk, Steve Jobs, Richard Branson, Jeff Bezos, Donald Trump and much more; they all have their personal brand and I'm sure they have people helping them to work in it because they know the benefits of doing it.
An example of this is Steve Jobs. Remember when he joined Apple for the second time, his image was important to improve the image of Apple when in those days was not quite good. And the current personal brand of Bill Gates who has the image of being the greatest altruist in the world. This benefits not only to Microsoft, his company, but also his foundation and his own personal work.
I can continue giving several more examples, but what I'm looking for is that you be aware that your personal brand is there, whether you want it or not, whether you seek it or not, and is waiting for you to take control of it.
First steps to take control of your personal brand.
You have already taken the first step and it is to be aware that you are a brand. Imagine yourself as a product or service that the public can acquire. Yes I know, it sounds disturbing, but in one way this is true.
Use your personal image to differentiate yourself from others.
There is no other person like you, show the value you can give and that makes you unique. Do it sincerely so the public can see that you are trustworthy.
Your name is synonymous with what?
Define what image you want to project, keep in mind that you have to magnify what others value in you. Your public will look for you only because the problems or needs that you help to solve.
Look for simplicity that is not the same as simplicity.
The first is related to simplicity and lack of complication. The second is related to something unintelligent.
After an analysis, you can determine a few words (no more than 5) that define you and which you want to be identified, those words will be your guide.
In my case, I have chosen creativity, business and Hispanics. These are not immovable concepts, but at this stage, these are the ideas that I have chosen for me.
Meet the expectation of your brand.
What your brand is doing is generating an expectation, a promise. That expectation is what you have to accomplish.
What you do, what you say and what you think must coincide; otherwise, you would be incongruous, this leads to confusion and therefore to distrust.
Establish who are you not.
Just as you have to identify who are you for your public, you also have to identify who are you not. This will take you to define your actions and help you to make decisions; Above all, it will prepare you to say "no" to what moves you away from your goals.
Do not simulate something that you are not.
It is normal to feel insecure and distrust at first, but if you start acting as what you are not, sooner or later you will not be able to continue with the simulation and you will end up showing those inconsistencies.
I agree that every day you seek to be a better version of yourself, but you must remain you, and not another person.
Give reasons to be admired.
If possible, get involved in some valuable cause. Share useful tips for your public, and from time to time give your customers something they value and without waiting for it.
Maybe you want to reserve your domain name.
Maybe you do not need it now, but you have to think about the future if you want to build your brand, it will be very useful for you.
Realistically, in this moment it's possible that your name is already taken, in which case you will have to be creative to find a domain that involves your name and you like it.
The good news is that if your name with the extension .com is not available, you have many more extensions to choose from.
If you have read me before this post you will know that previously my website was presented as Eikonergy, however I realized that I was giving the wrong image when presenting myself as a company, when in reality I want to present myself with my personal brand That's why I made the change to creativemario.com, introducing myself in a more personal way and thus give the correct image.
As always, thanks for reaching up to this point and leave your comments.
You can visit my contact page and send me a direct message to my mail.
Have a great day.
When the time comes when you need a designer, send me a message. I will be glad to assist.